Enterprise and fintech initiatives where design leadership shaped product direction, organizational capability and business performance.
Led UX strategy and content design for BBVA's first fully digital SMB loan — making a novel POS-based credit mechanism intelligible to users with no prior reference, across six stakeholder organizations.
Led UX strategy and service design for Interbank's end-to-end digital mortgage — turning a regulated, document-heavy transaction into a transparent, four-step digital experience.
Founded and designed a TCG retail and event ecosystem in Lima — applying service design methodology, four-archetype community strategy and iterative event design to build a store that grew entirely through peer referral.